Privacy policy

Privacy Notice

Effective Date: October 27, 2025

Optimax Auto Parts LLC (“Optimax,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice explains how we collect, use, disclose, and protect personal information when you interact with optimaxautoparts.com, our online stores/marketplaces, customer support, and marketing activities.

Contact Us
Email: info@optimaxauto.com
Phone: (858) 397-2324 (International: +1 858-397-2324)
Mailing Address: 7909 Silverton Ave, Ste 206, San Diego, CA 92126, USA

This Notice also serves as a notice at collection for California residents, summarizing categories, purposes, and disclosures below.

 

1) Scope

This Notice applies to visitors, customers, and prospective customers of our website, marketplaces, and customer service channels. Separate notices may apply to job applicants and employees.

 

2) Personal Information We Collect (Categories)

  • Identifiers: Name, email, phone number, billing/shipping address, IP address, device identifiers, account/order IDs.
  • Customer Records: Order history, returns/warranty requests, customer support communications.
  • Commercial Information: Viewed, carted, and purchased products; coupon/discount use.
  • Internet/Network Activity: Page views, clicks, referring URLs, session stats, cookies and similar technologies.
  • Approximate Geolocation: IP-based region/city.
  • Payment Information: Data necessary for payment and fraud prevention (full card numbers are processed by payment processors; we do not store full PANs).
  • User­-Generated Content: Reviews, messages, support tickets.
  • Inferences: Preferences and segments (e.g., likely interest in certain part categories).

Sensitive Personal Information: We generally do not collect it. If we do, we use it only as necessary and offer the right to limit its use consistent with California law.

 

3) Purposes of Use

  • Process orders, payments, billing, and delivery
  • Customer service, returns, and warranty handling
  • Account and site security; fraud and abuse prevention
  • Site functionality, diagnostics, and performance measurement
  • Analytics: usage, performance, and product improvement
  • Marketing and Advertising: personalization and retargeting, subject to your choices and applicable law
  • Legal compliance and recordkeeping; operational improvement and new services

 

4) Sources of Personal Information

  • Directly from you: checkout, account, and support interactions
  • Automatically: cookies, pixels, SDKs, and similar technologies
  • Third parties: payment processors, carriers, hosting/CRM/support tools, analytics, advertising networks, and fraud-prevention providers

 

5) Disclosures; “Sale” and “Sharing” (California)

  • Service Providers/Contractors: We disclose information to operate core functions (payments, shipping, hosting, analytics, support, security).
  • Advertising/Retargeting Partners: Limited identifiers and activity data may be disclosed for cross-context behavioral advertising. Under California law, this may be considered a “sale” or “sharing.”
  • Required Disclosures: Legal, safety, rights protection, and corporate transactions (e.g., mergers or acquisitions).

Opt-Out of “Sale”/“Sharing”: You can opt-out by contacting us (see Contact Us) and by managing cookie preferences in your browser. We honor Global Privacy Control (GPC) signals where reasonably feasible.

Minors: We do not knowingly sell or share personal information of consumers under 16.

 

6) Cookies and Similar Technologies

We use necessary, functional, performance, analytics, and advertising cookies. You can control cookies via your browser/device settings and applicable consent banners. See also your rights to opt-out of “sale”/“sharing” above.

 

7) Retention

We keep personal information for as long as needed to fulfill the purposes described, comply with laws, resolve disputes, and enforce agreements. Illustrative periods:

  • Orders and tax records: up to 7 years
  • Support records: up to 2 years
  • Analytics cookies: about 13–26 months
  • Marketing subscriptions: until you unsubscribe or become inactive, subject to limits under applicable law

 

8) Your Privacy Rights (California)

Subject to exceptions, California residents may request:

  • Know/Access: the categories and specific pieces of personal information we have collected;
  • Deletion;
  • Correction;
  • Portability;
  • Opt-Out of Sale/Sharing for advertising identifiers;
  • Limit Use of Sensitive Personal Information (if collected);
  • Non-Discrimination for exercising privacy rights.

How to Exercise: Email info@optimaxauto.com, call (858) 397-2324, or write to the Mailing Address above. We may need to verify your identity (e.g., matching to an existing email or phone). If you use an authorized agent, we may require written authorization and additional verification.
Shine the Light (CA Civil Code §1798.83): You may request information about certain direct-marketing disclosures by contacting us via email.

 

9) Financial Incentives

If we offer loyalty, email signup discounts, or similar programs, these may constitute financial incentives under California law. Program terms, the method for calculating the value of your data, and how to withdraw will be provided at the point of enrollment. You may opt-out at any time using the contact methods above.

 

10) Security

We implement administrative, technical, and physical safeguards (access controls, encryption in transit where appropriate, and data minimization). No method of transmission or storage is 100% secure.

 

11) Third-Party Links

We are not responsible for the privacy practices of third-party websites/services. Review their privacy notices.

 

12) International Users

We process data in the United States. Data protection laws in your country may differ from U.S. laws.

 

13) Children’s Privacy

Our services are not directed to children under 13. If you believe we have collected information from a child, please contact us so we can delete it.

 

14) Changes to This Notice

We may update this Notice from time to time. The Effective Date above reflects the latest version. Significant changes will be communicated through reasonable means.

 

At-a-Glance: Categories & Disclosures (Notice at Collection)

Category

Examples of Use

Sale/Sharing for Ads

Typical Recipients

Identifiers

Orders, support, security, marketing

Yes (limited)

Service providers; ad partners

Commercial Data

Fulfillment, returns, analytics

Yes (limited)

Carriers, payment, analytics, ads

Device/Activity

Site operations, diagnostics

Yes

Analytics/ad providers

Approx. Location

Localization, fraud prevention

Yes

Analytics/ad providers

Payment Data

Payment processing, refunds

No

Payment processors

UGC/Support

Customer service/quality

No

CRM/support tools

To opt-out of sale/sharing or to exercise other rights, contact us at info@optimaxauto.com or (858) 397-2324.